The Messi Cup, a new global youth football platform created in partnership with Lionel Messi. It brought together the world’s top U16 teams and players for a week of competition, cultural exchange, and immersive experiences in Miami. The inaugural tournament took place December 9th - 14th, 2025, at the Chase Stadium in Fort Lauderdale with programmed matches, fan experiences, brand activations, offsite events and live entertainment.

Serving as the Executive Producer. The inaugural Event was brought to life by 525 Rosario.